CarGuy
10-26-2008, 08:49 AM
http://www.socalevo.net/gallery/albums/userpics/10213/normal_IMG_1869a.jpg
Mitsubishi recently had the U.S. press launch for the new Ralliart in the Seattle, Washington area where we were allowed to sample the sporty side of the entire Mitsubishi Lancer family. They had the new 2.4-liter equipped GTS, the new Ralliart and Evo X’s GSR and MR for us to sample on three distinct driving venues. Going into this launch I had read the U.S. buff books reviews for the Lancer Ralliart where each and every one of them compared it to the Evolution. So, to many, myself included it seemed like the new Ralliart was basically going to be an Evo-lite or a baby-Evo.
After driving one on the street and track, I’d have to say I don’t really think it’s going to be the same type of owner that will consider an Evolution. If you are looking to purchase an Evo, you'll buy an Evo. I don’t think you’ll see potential Evo buyers who can’t afford the Evolution going into a Ralliart. Those purchasers would likely then consider a used Evolution instead.
http://www.socalevo.net/gallery/albums/userpics/10213/normal_IMG_1867a.jpg
The Ralliart has too much differentiating it from the Evo that I think most of the sales for the car will be conquest sales. Either someone who's already looking at a Lancer GTS and wants more performance or from someone cross shopping say a Dodge Caliber SRT-4, Mazdaspeed3 or Honda Civic Si and would prefer the additional benefits of all-wheel drive.
The new Ralliart is base priced at $26,490, whereas the Evolution GSR starts at $32,990. And although the two cars share many components a large amount of the Ralliart parts are unique and dedicated to that model only. Let’s look at the similarities and differences to try and sort this out.
http://www.socalevo.net/gallery/albums/userpics/10213/normal_IMG_1888a.jpg
Continued...
Mitsubishi recently had the U.S. press launch for the new Ralliart in the Seattle, Washington area where we were allowed to sample the sporty side of the entire Mitsubishi Lancer family. They had the new 2.4-liter equipped GTS, the new Ralliart and Evo X’s GSR and MR for us to sample on three distinct driving venues. Going into this launch I had read the U.S. buff books reviews for the Lancer Ralliart where each and every one of them compared it to the Evolution. So, to many, myself included it seemed like the new Ralliart was basically going to be an Evo-lite or a baby-Evo.
After driving one on the street and track, I’d have to say I don’t really think it’s going to be the same type of owner that will consider an Evolution. If you are looking to purchase an Evo, you'll buy an Evo. I don’t think you’ll see potential Evo buyers who can’t afford the Evolution going into a Ralliart. Those purchasers would likely then consider a used Evolution instead.
http://www.socalevo.net/gallery/albums/userpics/10213/normal_IMG_1867a.jpg
The Ralliart has too much differentiating it from the Evo that I think most of the sales for the car will be conquest sales. Either someone who's already looking at a Lancer GTS and wants more performance or from someone cross shopping say a Dodge Caliber SRT-4, Mazdaspeed3 or Honda Civic Si and would prefer the additional benefits of all-wheel drive.
The new Ralliart is base priced at $26,490, whereas the Evolution GSR starts at $32,990. And although the two cars share many components a large amount of the Ralliart parts are unique and dedicated to that model only. Let’s look at the similarities and differences to try and sort this out.
http://www.socalevo.net/gallery/albums/userpics/10213/normal_IMG_1888a.jpg
Continued...